Posted March 01, 2013 in Beauty, Blog, Non-Surgical Treatments, Uncategorized

Mark it on your calendar. In a bold and somewhat Fifty Shades of Gray type of promise, a medical device company has announced their new “revolutionary” ad campaign. When I received the email blast today, the title caught my eye as well!

Get an exclusive first look at our new marketing campaign, which helps reduce women’s fears about the cost, downtime, and side effects associated with skin rejuvenation treatments!” reads the ad. “Subablative is breaking down inhibitions at ADD (The American Academy of Dermatology meeting)”

Subablative treatment uses radiofrequency to heat the skin in hopes of stimulating collagen production. Syneron’s “inhibition losing device” is e-Matrix, a radio frequency device that has been on the market since 2009. Perhaps there has been a modification to the device to have “women lose their inhibitions!”

Dr. Persky will be attending “State of the Art of Facial Aesthetics 2013” in Atlanta, GA as a featured speaker, giving 8 fifteen minute presentations including, “Is There a Role for Non-Invasive Lifting in a Surgical Practice and What is That Role?” and “How to Evaluate New Non-Invasive Technologies, To Buy or Not to Buy, That is the Question“. Dr. Persky enjoys attending meetings, not only to share knowledge and teach as a lecturer, but most importantly to learn what is new, safe, effective, and best for our patients. One of the tools we use to determine whether to consider new technologies for our patients is the aesthetic consumer Q and A and review website RealSelf.com The current “Was it Worth It?” rating for e-Matirx is 57% satisfaction. Based on that, I would not lose your inhibitions so fast, stick with “Fifty Shades of Gray” for now, at least until Dr. Persky returns from Atlanta with the news of what’s new in facial plastic surgery. Be well!

Dr. Michael Persky and Dr. Sarmela Sunder are located in Encino, California and Beverly Hills, California (The Lasky Clinic) but service all of Los Angeles and the San Fernando Valley. Including, Beverly Hills, Hollywood, Hancock Park, Brentwood, Santa Monica, Pacific Palisades, Malibu, Sherman Oaks, Studio City, Calabasas, Woodland Hills, Tarzana, Westlake, Thousand Oaks, Agoura Hills, La Canada, Pasadena, and more. Please subscribe to our blog by clicking the link above, right, and “Like” us on Facebook. Thank you!
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