Posted September 14, 2010 in Beauty, Blog, Uncategorized
The Dove video “Evolution” speeds through the transformation of a young woman’s face from its normal appearance, left, to an image prepared for a billboard, right.
A pearl of wisdom is that young girls (and woman as well) should not read beauty magazines, as they depict a distorted reality. This video shows how those that we “idolize” in the media “evolve” to look as good as they often do.
Research published in last month’s British Journal of Health Psychology showed that girls who watch a one-minute video about the effects of makeup and PhotoShop techniques are immune, at least in the short term, to the effects of looking at images of “idealized ultra-thin models.”
The video in the study was “Evolution,” which was created by the Dove Self-Esteem Fund, organized by Unilever’s Dove soap division. For the past five years, Dove has been marketed as a brand that supports “real beauty” rather than commercialized, manipulated versions of beauty. The campaign began with a “Real Beauty” series of ads featuring “real women” rather than models.
To watch the video go to http://www.youtube.com/watch?v=iYhCn0jf46U&feature=player_embedded The parodies are pretty entertaining as well. Be well
